customers

You may be deceived if you trust too much, but you will live in torment if you don't trust enough. – Frank Crane, American minister and author

The Indian market is flooded with various products be it branded or non branded. Very few consumers have knowledge of places for buying the product. There are both authorized and non authorized dealers who sell the product and even some middle man who buy from here and there and sell the product. We the consumer or customer buy our dream product (Consumer Durables) and start facing problems after some time and then we run from pillar to post for service. If we get good service we are delighted but if we get poor or no service then the whole money is just wasted.

I am writing this article on my own personal experience. I always wanted to define what is quality and what my customers perceived as quality service. Quality is a term associated not just with the product but also the service. The way you sell a product and how much faith a customer can bestow on you for after sales service. If you think i have sold my product and my work is done, then you are wrong. You may sell only to a single person but you will not get repeat sales from the same customer, nor his friend circle.

I was little amused to read that the Axe effect advertisement was facing a legal problem when a person filed a suit for not getting the effect shown on the television. Its great at least some one raised his voice against the misleading advertisement. These commercials promises a lot but the actual product causes no such effect. I just cannot understand why these branded companies are lying with the customers and playing with their emotions. Is it just for selling their product or service ? Or to show their superiority when compared to other brands.