Ever thought of what significance color carries in association with a brand and how the brand associates with the logo ? This question came to my mind while i was going through success strategies of Proctor & Gamble ( P & G ) in recreating two of its brand – Tide and Mr Clean – as dry cleaning and car wash franchises. Everyone is aware that both the brands are very successful in India and overseas. Then what is the need for P & G to enter dry cleaning and car washing ?
© 2010 Rashmi Priya. m