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discovering newer avenues

Color, Brand and Logo

Submitted by rashmijsr on Thu, 2010-12-09 09:09

Ever thought of what significance color carries in association with a brand and how the brand associates with the logo ? This question came to my mind while i was going through success strategies of Proctor & Gamble ( P & G ) in recreating two of its brand – Tide and Mr Clean – as dry cleaning and car wash franchises. Everyone is aware that both the brands are very successful in India and overseas. Then what is the need for P & G to enter dry cleaning and car washing ?

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