Today's corporate world follow ethics to be successful. There is no doubt that unethical business fails somewhere and has no consistency in the long run. To keep going company's principles, rules and regulations should be grounded or else its very hard to succeed. First 5 years are very hard to sustain for any newly formed organization. But once the organization builds trust and creates a good customer base no competitor can shake it and the company is bound to grow and prosper.
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